Here you will learn about some of the parameters used in the Banner report.
Total Reach
The number of unique visitors who visit the web page or Page where you display the Banner. The calculation here will only count one visitor at a time. So if the same visitor visits multiple times, it will only be detected as one visitor.
Total Impression
The total number of visitor visits to the web page or page where you send the Banner. The calculation here will count all the visitors present. So even if the same visitor visits multiple times, it will still be recorded.
Total Click
The number of clicks obtained on the image in the Banner.
Click Time
The time visitors click on the image in the Banner.
Device
The device used by visitors when opening the page where you display the banner.
Operating System
The OS used by visitors when opening the page where you display the banner.