Mailtarget Documentation
← Back to Home

AMP Email Limitations and How to Tackle them

Email compatibility for HTML-based interactive emails

Before sending bulk interactive emails, you must know which email clients support the interactive emails, as you do not want all your hard work to go in vain if an email doesn't render well. The table below summarizes the email client support for HTML interactive emails:

Interactive elementsEmail client support
AccordionsDesktop: Will only work with systems supporting external CSS - Apple mail, Outlook 2011 for Mac, AOC; for all other email clients, a fallback will be provided.Mobile: All IOS devices, Android 2.3 onwards
CarouselsApple Mail and Thunderbird. For all other email clients, a fallback will be provided.
SlidersDesktop: Apple Mail and Thunderbird. For all other email clients, a fallback will be provided.Mobile: All IOS devices, Android 4.4 onwards.
Integrated forms and searchGmail, Yahoo, AOL, and Outlook on Mac. For all other email clients, a fallback will be provided. Thunderbird doesn't support the search function in the email.

Understanding & Tackling AMP for Email Limitations with Mailtarget

AMP (Accelerated Mobile Pages) for Email from Mailtarget opens a new dimension in interactivity, enabling rich and dynamic experiences directly inside recipients' inboxes. However, like any new technology, there are certain aspects and potential limitations you need to understand.

At Mailtarget, we have invested in minimizing the impact of these limitations, ensuring you can maximize the potential of AMP for Email easily and effectively.

Potential AMP for Email Limitations You Should Know

  • Need for New Technical Skills

    • Traditionally, building AMP emails requires understanding coding specifications and a new markup language that is different from standard HTML, which can be challenging for designers or marketers without a technical background.
    • Mailtarget Solution: We remove this barrier. With our drag-and-drop editor and ready-to-use templates, you can build interactive AMP emails without writing a single line of code or learning new specifications.

  • Third-Party Support (ESP & Email Clients)

    • To send and display AMP emails, the sending platform (ESP such as Mailtarget) must support the special AMP MIME type (text/x-amp-html). In addition, the recipient's email client (such as Gmail, Yahoo Mail) must also support AMP rendering.
    • Mailtarget Solution: Mailtarget fully supports sending AMP emails. We ensure our infrastructure is ready to send emails with the required MIME type. In addition, we provide HTML fallback (as discussed earlier) to ensure emails still display well in clients that do not yet support AMP.

  • Challenges in Advanced Performance Tracking

    • Complex interactive features in AMP emails (e.g., hover-based events or carousel navigation) may not always be easily tracked with conventional email tracking methods. Interaction data inside the email may not always be captured in detail by standard analytics tools.
    • Mailtarget Solution: We continuously develop our analytics dashboard to provide the best insights into your AMP email performance. We aim to capture relevant interaction metrics and give you actionable data to measure campaign effectiveness.

  • Potential User Confusion

    • Because of their dynamic and interactive nature, AMP emails may be new for some recipients. Real-time content updates or expandable elements could confuse users who are used to static emails, potentially raising questions or even trust issues if not communicated clearly.
    • Mailtarget Suggestion: We recommend introducing interactive features gradually to your audience. Consider adding a short message in your first emails that explains the new feature or include a link to a brief guide on how to interact with it.

  • Initial Build Time

    • Although Mailtarget simplifies the process, planning and designing effective interactive experiences may require more time initially compared to regular static emails.
    • Mailtarget Solution: With our growing AMP component library and instant preview feature, your design time will be highly efficient. We provide the foundation and tools so you can focus on creativity and strategy, not technical complexity.

Mailtarget: Maximizing the Potential of AMP for Email for You

At Mailtarget, we are committed to empowering you with the best technology while minimizing its complexity. With our AMP for Email features, you will get:

  • User-Friendly Editor: Build AMP emails without coding.
  • Full Delivery Support: Send your AMP emails confidently via our platform.
  • Performance Insights: Get relevant analytics to measure the success of your interactive campaigns.
  • Focus on User Experience: We help you build a smooth experience for all recipients, whether through AMP or well-designed HTML fallback versions.

We are excited to see the innovations you will create with AMP for Email from Mailtarget! Our support team is always ready to help you explore these features and overcome any challenges.

← Back to DocumentationView Category →