In this article, you will learn about various digital marketing terms that we have compiled and sorted alphabetically for your convenience.
A
- A/B Testing: Running a test with two different content/attributes (A and B) simultaneously, where the content with the highest conversion is chosen as the main content.
- API (Application Programming Interface): An interface that connects one application to another.
- AdSense and AdWords: Google services for advertising our content on Google's platform.
- AutoResponder: An application program designed to automatically respond with messages or comments to received emails.
- Analytic: Data derived from the conversion results of a content. In email marketing, it can include the number of opened emails, clicked emails, or other metrics.
B
- Backlink: A link that directs to our website from another website. Backlinks are beneficial for improving the quality and rank of our website, making it easier to find in web browsers.
- Bulk mail: Emails with identical content sent to multiple recipients simultaneously.
C
- Content Aggregator: A party or individual who collects content from various online sources.
- Campaign: Actions that implement a previously designed marketing plan.
- Conversion: When the target audience becomes paying customers for the company.
- Crawler: A program that explores a web for indexing internet content.
- Crowdsourcing: Mass funding for a project conducted online.
- Customer Acquisition: When a business focuses on acquiring new customers.
D
- Data-driven: Planning or applying based on existing data, not just assumptions.
E
- E-Commerce: A concept explaining the buying and selling of goods/services digitally/online.
- Email Marketing: A marketing channel that uses email to send marketing content and stay connected with customers.
F
- Form Fill: A form filled by the audience as a sign of subscribing or opting-in.
G
- Geo-Location: A feature for inserting the location where we publish content or knowing the audience's location when filling out or accessing content.
- GDPR (General Data Protection Regulation): A regulation protecting personal data and information of EU residents, effective since May 2018.
H
- HTML Email: An email format using HTML to make the sent email more varied than using the default email service provider.
I
- Inbound: Marketing activities aimed at attracting consumers or potential consumers.
- Impression: A term used in digital advertising to indicate how many times an ad is displayed.
K
- Keyword: A word or phrase used to search for something in a web browser.
- Keyword Density: The percentage of how often the keyword appears in a website from the total words frequently appearing.
- Keyword Stuffing: When a site uses keywords too frequently in content to "trick" the search engine for indexing.
L
- Lead: A customer with the potential to transact with us.
- Link Building: The process of improving a website's quality in web browsers by creating as many backlinks as possible.
M
- Multichannel Marketing: A type of marketing that relies on the availability of transactions from various platforms, both offline and online.
- Meta: An element in HTML web used to provide metadata information on a page. There are several types of meta such as tags, descriptions, and keywords.
N
- Nofollow: An HTML attribute that informs the web crawler that the selected element will not be linked for SEO purposes.
O
- Outbound Link: Similar to an inbound link, but the link directs to another website.
- Organic Search: A search result list that purely displays the order of contents related to the used keyword and does not use ads.
P
- Plugin: A component of an application/software to add specific features to an existing application.
- Page Rank: The rank or value of a website based on Google's web browser according to certain indicators.
- Pay-per-click: A rule in digital advertising where payment for the ad is made each time the ad content is clicked.
Q
- Quality score: The value from Google AdWords to assess the quality and relevance of the keywords used for the content.
R
- Referral: A component in Google Analytics containing information about how many times our website is visited through a backlink.
- Remarketing: Displaying paid ads with relevant content to visitors on a site.
S
- Search Engine: Search engines like Google, Bing, Yahoo, etc.
- SEM (Search Engine Marketing): All digital marketing activities utilizing search engines.
- SEO (Search Engine Optimization): The process of improving a website's performance to make it easy to find by search engines.
- SERP (Search Engine Result Page): The page displaying the search results on a search engine.
T
- Tracking Code: A script code usually found in the header/footer for collecting information.
U
- Unique Visitors: An element typically found in Analytics describing how many times our website is visited by unique visitors (not returning visitors).
V
- Visit: Each time an audience visits our website.
- Visitor: A visitor to our website.
W
- Web Hosting: A server provider so that our website can be accessed by many audiences using the internet.