In today's visual era, images play a crucial role in capturing audience attention. With the Image Slider feature, one of our latest interactive AMP (Accelerated Mobile Pages) components, you can now showcase rich and dynamic visual content directly inside your emails.

The Image Slider allows you to present a series of images or slides that recipients can swipe or navigate, all within a compact space. This transforms static emails into interactive gallery experiences that boost visual appeal and engagement.

What is Image Slider (AMP Carousel)?

Image Slider is an AMP component designed to display multiple images or content elements in a horizontal slideshow format. With navigation buttons (such as arrows or dot indicators) or swipe gestures, recipients can easily browse through each image you present.

Why Use Image Slider in Your Emails?

Using Image Slider in your email campaigns with Mailtarget provides multiple benefits:

• Space Efficiency: Showcase many images without making your email overly long. This allows you to present a complete product catalog or visual portfolio in a neat area.
• Enhanced Visual Appeal: An interactive image gallery is far more engaging and dynamic than placing static images one by one.
• Increased User Engagement: Encourages recipients to interact with your email through swiping actions, keeping them engaged longer with your content.
• Compelling Content Presentation: Ideal for telling a visual story, showing a process, or showcasing product variations.

Example Use Cases of Image Slider

The Image Slider component is highly versatile and can be applied across various email marketing scenarios:

• Product Catalogs: Showcase your new products from multiple angles or color variations in one swipeable gallery.
• Portfolios or Event Galleries: Highlight visual snapshots from a recent event, or showcase your project portfolio in a professional way.
• Visual Reports or Infographics: Present infographics or data reports broken into several images, allowing recipients to browse them one by one.
• Customer Testimonials: Use slides to display testimonial quotes from multiple customers, along with their photos.
• Visual Guides (Step-by-Step): Demonstrate how to use your product or service through sequential swipeable images.

How It Works & Key Settings in Mailtarget

At Mailtarget, we have simplified the complex behind-the-scenes use of amp-carousel so you can focus on creativity:

• Carousel Type: By default, our Image Slider is designed to display one item per slide, ensuring recipients focus on one image at a time.
• Intuitive Navigation: We automatically provide arrow buttons on the left and right sides, as well as dot indicators at the bottom for easy navigation.
• Autoplay Option (Coming Soon): In future updates, you will be able to set the carousel to auto-slide at customizable time intervals.

Building Image Slider in Mailtarget

Creating an Image Slider in Mailtarget is very simple:

1. Choose the Component: Drag and drop the "Image Slider" component into your email editor canvas.
2. Add Images: Upload the images you want to include. You can add multiple images at once.
3. Arrange & Customize: Organize the image order as you wish.
4. Design Fallback: Don't forget the importance of HTML Fallback! You need to design the fallback HTML version of the Image Slider.

The Importance of HTML Fallback for Your Image Slider

As we always emphasize, fallback design is key. For the Image Slider component, recipients who cannot render AMP emails will see the HTML fallback version.

• If the Fallback is Well-Designed: Content will appear in a readable format, such as the first image of the slider, or all images displayed statically one below the other.
• If the Fallback is Not Designed (System Default): Recipients may see a less optimal display, where images could appear disorganized or inconsistent with your branding.

We strongly recommend always designing your Image Slider fallback to be both informative and aesthetic, ensuring a consistent experience for all your audiences.