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How to Use AMP Feedback

This feature is designed to let you collect customer feedback directly and in real-time from within the email. With a minimalist and user-friendly design, your customers can provide responses with just a single click—without ever leaving their email client.

This component is ideal for various scenarios, such as:

  • Measuring customer satisfaction with your product or service.
  • Analyzing audience sentiment related to newsletters or past events.
  • Performing automatic segmentation based on user responses.

Key Features

  • Seamless User InteractionUsers can interact and provide feedback using thumbs up (👍) or thumbs down (👎) icons natively within the AMP email.
  • Instant Data SubmissionEach click automatically sends the response data to a predefined server endpoint, enabling instant data collection.
  • Dynamic Content ResponseOnce the response is submitted, the email content dynamically updates to display a confirmation message such as "Thank you for your feedback!".
  • Customizable UI/UXAll visual elements—from the question text to the confirmation message—can be tailored to fit your brand guidelines.

Usage Guide

Here are the professional steps to implement this component into your email campaign:

  1. Component Integration

    From the Mailtarget builder panel, add the AMP Form Feedback component into your email body.

    1. Content Configuration

    • Click on the component to access its properties.

    • Set the question you'd like to ask your audience, such as "How Do You Feel About Our Services?".

      1. Response Settings

    • Switch to the "After Submit" tab in the settings panel.

    • Customize the text that appears once the user submits a response. This acts as a confirmation and helps create a positive user experience.​

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  2. Testing

    Send a draft test email to an AMP-supported email client (e.g., Gmail). Perform testing to ensure functionality and display work perfectly.

Important: Quota and Publishing Notes

To ensure stability and optimal performance, the use of this AMP Form component follows specific rules:

  • Form Usage QuotaEach campaign that uses this component will reduce the available Form Publish quota in your account.
  • Publication Time LimitPublished AMP Forms will be automatically unpublished after 7 days. This helps maintain data hygiene and minimize server load.

Added Value for Your Marketing Strategy

Using this component offers significant strategic benefits:

  • Higher Engagement

    Simple, direct interaction drives higher participation rates compared to external surveys.

  • Strategic Insights

    Collected data provides deeper audience sentiment insights, useful for future marketing decisions.

  • Workflow Automation

    Automated data collection removes the need for manual processes, allowing you to focus on analysis and strategy.

Important Notes

  • Fallback Content

    Ensure you have informative HTML fallback content for audiences using non-AMP email clients. Mailtarget will automatically provide this fallback to guarantee cross-platform compatibility.

  • Optimization

    For best results, make sure your questions are clear, concise, and relevant to your campaign's goals.

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